X Factor 2017: Simon Cowell admits he ‘can’t compete’ with Strictly Come Dancing

X FACTOR boss Simon Cowell has previously boasted how the ITV singing competition with smash rival Strictly Come Dancing in viewing figures.


Back in 2015, Simon slammed the celebrity dancing competition, saying the X Factor will trounce its rival in the Saturday night ratings war.

“This show does feel better, the talent’s great, they’re interesting, so if it’s us versus Peter Andre, I’m going put my money on us,” he said confidently, referring to Peter’s place on Strictly that year.

However, the words came back to haunt him, with Strictly regularly pulling in millions more viewers.

Now, Simon seems to have learnt from his past mistakes, and has taken a more guarded approach to the ratings war.

Simon salutes X Factor
ITV

SALUTE: Simon is still keeping Strictly fresh

Simon with Nicole X Factor
ITV

JUDGING: With Nicole Scherzinger

When asked by the Sun whether he thinks the X Factor will beat Strictly this year, the music mogul replied: “I’ve learnt to keep my mouth shut about that.

“We can’t compete with their overall audience because they’re much older. WHat’s important for us is to keep the young audience interested in the show.

He added: “I’ve seen a couple of contestants this year who are really, really good. You’re always hoping to find the next star and that’s what I’m focusing on now.”

The X Factor has seen ratings steadily decline since its hey-day back in 2011.

Mollie King Strictly
WENN

BEAUTY: The X Factor is up against Mollie King on Strictly

Strictly come dancing launch
WENN

LAUNCH: But the Strictly line-up has been dubbed as disappointed

Last year’s series was the least watched since the show’s inception since 2004, with an average of 7.71 million tuning in to eventually see Matt Terry take the crown.

Simon has since taken measures to try and boost the show’s ratings this series, adding: “The early and middle rounds rate well. So, the idea is to do more of the middle shows and less of the live shows.

“We’ll see if it works or not. I think there might be a middle ground.”

But with several people on Twitter complaining this year’s Strictly line-up looks lacklustre, will the be the year The X Factor gets its mojo back?

The X Factor starts tonight at 8pm on ITV.




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