Director of programming Ben Frow has had his say on the show, revealing that he would “be happier” if the reality series was scrapped.
Both Big Brother and Celebrity Big Brother have faced a slump in ratings this year as it faced off against ITV’s Love Island.
Speaking at the Edinburgh International Telvision Festival, Ben revealed he isn’t keen to broadcast anything that originally aired on a rival channel.
He said: “Most channels want to create their own content because it’s the content that gives you an identity.
“I don’t want a show from another channel, it was there before I came.
“I would be much happier with a channel that did not have Big Brother on it.
“I want to create our own programmes. I don’t really want other people’s programmes.
“I want my own that we have created.”
Despite the loss in viewers, CBB has still made a huge impact on viewers this year.
Sarah Harding and her new love interest Chad Johnson have infuriated both fans and their fellow housemates.
Only yesterday, Brandi Glanville returned to the house to call Sarah out for cheating on her boyfriend outside of the house.
Brandi’s hijacking led to a huge argument in the house, just one of many throughout the night.
CBB concludes tonight at 9pm on Channel 5.